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16 February
4 min read

Why UI/UX Design is crucial for your business

Having a bad user experience and user interface design is one of the fastest ways to lose clients.
by Elizabeth KukushevaMarketing Manager at Lucky Duck
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Lucky Duck is a UX/UI design agency based in London and Leeds. We specialise in UI/UX design and development and achieve big agency deliverables with small agency hustle. If you are interested in our work, check out our latest projects or download our portfolio. 

In this article, we will talk about the importance of UX/UI design in business. We will share some examples and stats that illustrate that importance. But first, let’s clarify the meaning behind the terms user experience design and user interface design..

Table of contents

  1. What is user experience design?

  2. What is user interface design?

  3. The importance of UI/UX Design in business.

  4. How UX/UI design solves business problems? 

  5. Can you calculate UX Roi?

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What is user experience design?

User experience design is the process of designing and building products that are easy to use and intuitive so that users can interact with them without even thinking. 

The goal of great UX

User experience design aims at solving problems. Here is a definition by The International Design Foundation: 

“User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. ”

What is user interface design?

User interface design is an essential part of the user experience. It covers the design of interfaces for digital products focusing on how they look and feel to users. A UI designer makes sure that the interfaces are clear and simple, and all the elements help the users achieve their goals. 

The importance of UI/UX Design  

There are a lot of great examples and stats that illustrate how vital user experience design is. Here are some stats on that topic. 

  • Tests and research are a vital part of the UX/UI design. They give us customer feedback and help detect product flows early on. However, some companies still underestimate its power. In fact, only 55% of companies conduct any UX testing. 

  • In 2020, e-commerce websites lost roughly $1.4 trillion because of UX-related issues. 

  • One of the worst-case scenarios is having UX issues during the sign-up phase or the checkout phase. That will turn users away. 

  • 88% of online customers wouldn’t return to a website after having a bad user experience. The online competition is ruthless. So why would you purchase something from a shady website with an awful interface? Customers today expect a great experience when going online. They don’t want to spend additional time, and they won’t hesitate to spend their money elsewhere if they are not satisfied with the experience on your website. 

  • People are more likely to share their bad experience with friends than a good one. 44% of shoppers will tell their friends about a bad online experience. One post on social media can damage a brand’s reputation, so why risk it? 

  • Finally, 8 in 10 customers would pay more for a better customer experience. Clients prefer to use apps or websites that feel trustworthy and have great UX, even if they are more expensive. 

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Want to talk to us about how we can setup a plan to incorporate user testing into your workflow?

How UX/UI design solves business problems? 

UX design is a great instrument for solving business problems. Sometimes a small change on a website or app could make a big difference. There’s a popular example about replacing a single website button that brought $300 million in revenue to a big e-commerce website. Even if the results are not so drastic, you should definitely consider improving the user experience on your website. 

Here are some of the perks that you can get from having an amazing UX/UI design:

  • Increased customer satisfaction

  • Reduced customer support costs

  • Improved conversion rates

  • Increased customer loyalty and retention

Can you calculate UX Roi?

The UX ROI is not only about the money you get in revenue, but also about other factors such as customer satisfaction. Yet, if you want to measure the return of investment of your UX efforts, you can actually do that using different approaches. You should know that UX ROI can’t be perfectly accurate because as we already mentioned, it combines some more abstract aspects. If you are interested in learning more about UX Roi, you should definitely check out this article. 

Summary

You could either attract customers with a great user experience design or make them hate your product and complain to their friends about it. That’s why more and more companies in different industries try to improve their user experience and user interface design. The process is relatively long and complex, but with the help of a UX designer or a UX design and development agency, you should definitely achieve amazing results. In any case, the sooner you start getting your clients’ needs into consideration, the better. 

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