Both our teams sat down together with some fairly terrible coffee in a conference room in Walthamstow and came together to define what would become the MVP vision of Anyone. We did this by looking at the passion economy, consulting as an industry, and marketplace ecosystems.
We decided it didn't have to stay that way. Anyone would drive the return of the phone call, and all conversations should be set with a fixed price and be just five minutes in length. Then, we took a sharpie and started out by sketching the Anyone profile interface on a whiteboard.
We knew that providing Anyone's experts with a platform to display their story and experience was going to be key in getting callers to ask a question, pitch an idea, or get a second opinion.
Also, we knew that with any marketplace platform, you need to have a safe environment with vetted experts. We built a rating and review system so that all users can leave feedback, and a verification system so that all experts on the platform would be who they say they are. After the call, you'd get a real-time call transcript so that you could revisit your conversation and report any issues to the Anyone team.
Our teams collaboratively spent the next two months building the minimum viable product of the Anyone iOS app. All in a race to present in front of investors, influencers, and entrepreneurs at a large Demo Day in Sweden.
From there, we worked week by week gathering user feedback, making product iterations, gaining traction, and launching new in-app events every week. We are currently working with Anyone to nail product-market fit, launch an Android app and web platform, adapt for scale, and craft great five minute conversations for users all over the world.