Revolutionising
the travel planning
process
the travel planning
process
When we met Tanya and Gareth our clients, they came to us with a simple vision. To create the first online platform that creates a tailor-made travel itinerary without you searching endlessly through websites for amazing experiences or paying exorbitant travel agent fees.
They came up with the idea of using a simple questionnaire and within seconds a customised travel itinerary is created. We helped them make it into a tangible digital product.
Process
Discover
We start off the first day of the workshop with interviews with experts in the travel industry and the TripTee team. Then we defined the long term goal of the challenge, and all the questions that might get in the way of the product success.
By creating a long term goal and then a user journey map we are all aligned on the founders goal, and have all the pieces to start sketching the following day.
Sketch
We start off the day by looking at competitors in the market and across industries. Then we used simple sketching techniques, to develop solutions as a team to what TrippTee might become.
By working in collaboration with a team of experts from different backgrounds we came up with a wide variety of solutions and collectively voted on the idea which we would form the basis of the TrippTee prototype.
Decide
As a group we then voted on all of the solutions and made a decision on the concept that we would prototype. Then we needed to fill in the gaps, and create a storyboard of the experience we wanted to test.
Using storyboarding is a common practice in movie production. We apply it to user experience design for the same reasons it allows us to collaborate visually as a group on a large whiteboard and it allows us to make changes much quicker that using digital design tools.
Once we’d created this interactive prototype, we sourced testers from all around the world. So we could truly validate the concept before going into the development phase.
We gathered user testers from both the USA and the UK who fit the customer persona identified by our client. We had interviews with each of them gathering feedback throughout every step of their experience. This would form the basis of our iteration the following week.
Sourcing testers
Giving the user enough information to make a choice whether they wanted to take part in an experience in a city they had never been too, was absolutely key.
We used customer reviews, clear information and icon summarisations. So the user knew exactly what to expect from each experience.
“Working with the Lucky Duck team was better than I could have expected. They helped bring my vision to life. All in a matter of weeks.”
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