Case study

Get what you
really like.

Ideate, design and build the innovative gifting platform in just three
How’d we do.
Design, build and launch a brand new gifting platform for millenials.
Collaborate with the WIRL team to design the full user experience, brand identity, and develop the MVP for a new digital product that ends bad gifts.
Launched a web application with an intuitive interface, built a brand identity system, helped promote hundreds of new user signups, positive feedback from local press and all in just three months.
Live website
About Wirl.
Company name
The number of unwanted gifts increased by 68% in 2017. When we met Steven the founder of WIRL, in late 2018 and he gave us his ambitious plans to end bad gifts forever. Unlike a traditional product-based wishlist, WIRL encourages users to think about the things that they would Really Like to experience, do more often or save up for. During our user research with students we discovered the gifts they actually wanted including things like money towards an interrailing trip or the latest training gear from a fitness influencer promoted brand. As opposed to yet another guiness world record annual. Clearly there was a disconnect between loved ones giving and receiving gifts, Steven knew technology could help us do it better and we were there to help him realise his vision.
“We knew getting the user experience and branding right was key when building a platform for digital natives.”
Niall Green - Designer at Lucky Duck
Great gifts. Every time.
We focused on making WIRL really easy to use with an intuitive interface. To create a profile simply select your interest and favourite brands, add a wishlist of some of the items you would love and then invite your family and friends to do the same. Your profile then provides buyers with all the inspiration they need to find great gifts every time.
Built for your pocket
We created a fully responsive progressive web app, so WIRL looked great on every device.
Mobile screens
Designing a brand
for millenials
We knew WIRL needed a fresh look that would appeal to our younger target audience, we took inspiration from brands like VICE, Spotify, Bulb and Red Bull. We then conducted focus groups with students to see what the brand represented to them.
WIRL modular logo
Logo Progression
Playful and impactful
Our designers went through countless iterations of the logo at different angles and with different font-weights, to produce an identity which would be playful, distinct and cohesive when seen in the WIRLed (sorry, bad pun).
Colours that pop
We used bright and bold colours to really make the user feel like their individual profile was not only a useful to get what you really like but a work of art worth sharing.
Messaging that resonated with students
We worked with Steven on creating copywriting which accurately explained the benefits of using WIRL and appealed to the problems of the traditional gifting process.
“Say goodbye to bad gifts forever. No more socks, deodorant and chocolates. Get what you really like, live your dream, and enjoy experiences that last a lifetime.”
Copy created for WIRL
Marketing Website.
Then we built a marketing website, to explain the concept of WIRL generate user sign-ups and gain brand partnerships.
“Supportive, creative and flexible. True to their word, they significantly improved our website within budget and to a very tight schedule. Highly recommended.”
Steven Binnion
Founder at WIRL
Stats are always cool.
Logo Variations
Months Build Time
Launch week sign-ups

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Lucky Duck, Mill 2, 1st Floor, Mabgate Mills, Leeds, United Kingdom, LS9 7DZ


Lucky Duck, WeWork Keltan House, 115 Mare St, Hackney, London, United Kingdom, E8 4RU
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Lucky Duck, Mill 2, 1st Floor, Mabgate Mills, Leeds, United Kingdom, LS9 7DZ
Lucky Duck, WeWork Keltan House, 115 Mare St, Hackney, London, United Kingdom, E8 4RU
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