The number of unwanted gifts increased by 68% in 2017. When we met Steven the founder of WIRL, in late 2018 and he gave us his ambitious plans to end bad gifts forever. Unlike a traditional product-based wishlist, WIRL encourages users to think about the things that they would Really Like to experience, do more often or save up for. During our user research with students we discovered the gifts they actually wanted including things like money towards an interrailing trip or the latest training gear from a fitness influencer promoted brand. As opposed to yet another guiness world record annual. Clearly there was a disconnect between loved ones giving and receiving gifts, Steven knew technology could help us do it better and we were there to help him realise his vision.